HARDWICK, Vt. (WCAX) – Whether you prefer it on toast or with apples, crunchy or smooth, this Made in Vermont is a peanut butter paradise.
With bundles of energy and plenty of drive, there’s not much Adriana Munch doesn’t do.
“I like to hike, I ice fish, I snowboard, I ski,” Munch said.
And if that’s not enough, she also makes peanut butter! Her obsession with the salty snack started when she was a kid growing up in Costa Rica.
“Peanut butter is not really a [traditional] food from Costa Rica but my family always had it and we always had peanuts,” Munch said.
The supply ran dry when her dad realized how much sugar and other preservatives were in each jar, and stopped buying it. But even at age 9, Munch was an entrepreneur at heart.
“I was already obsessed with peanut butter, so I decided to make it myself or find a way to make it healthy so I can continue with my obsession for peanut butter,” she said. “Then when I moved here, it was the perfect product to release because it’s a traditional food for the United States, for the Americans.”
Munch launched Green Mountain Peanut Butter in 2021 on the heels of the pandemic. She spent years finding the perfect kitchen space and the perfect, all-natural ingredients to make her perfect PB.
“What makes a good peanut butter? Not adding anything else but peanuts… And then adding just a hint of salt and let the peanuts do the rest,” Munch explained.
Whether it be in jars or buckets– creamy, crunchy, honey roasted or Vermont Maple Cinnamon– Munch makes them all in small batches at a Northeast Kingdom kitchen. You can keep them in the pantry or the fridge, but because there are no preservatives, you’ll need to give them a stir.
“Because if you are going to buy peanut butter and it doesn’t have that top oil on it, don’t buy it. Because it’s probably not natural,” she said.
Though it’s sold across Vermont, people across the country go nutty for this nut butter thanks to online sales and wholesale sizes.
“I always think if someone from Seattle or someone from, I don’t know, Colorado, is buying my peanut butter with so many options, it means something,” Munch said.
While she’s seen nothing but success, this peanut butter professional is hungry for more.
“I feel very grateful. I think it’s the Vermont community that helped me a lot. I want to be a stamp for Vermont, too. I want to become that big that people come here also for the peanut butter,” she said.
Doesn’t matter if you prefer creamy or crunchy, Munch is convinced you’ll love them both if you’re eating Green Mountain Peanut Butter.