BURLINGTON, Vt. (WCAX) – What started as a small Vermont coffee roasting operation in the early 1980s has today become a multi-billion dollar beverage conglomerate.
Green Mountain Coffee Roasters founder Bob Stiller has a new self-help book out, “Better and Better: Creating a Culture of Purpose, Excellence, and Transformative Human Engagement,” that chronicles the leadership approach that made his company one of the most fabled start-ups of all time.
Katharine Huntley spoke with Stiller about his story and his message to help readers boost engagement, innovation, and their bottom line.